Search Engine Marketing

Working With Your New WordPress Blog Site for SEO Results


Posting to your WordPress Blog

We recommend that you use Windows Live Writer to post to your WordPress blog site.

Windows Live Writer (WLW) byMicrosoft is an application for composing and managing blog posts. You can write your posts offline and publish them later. There are many helpful tools in WLW that make creating popular posts easier:

  • WYSIWIG using the theme of your blog
  • Image manipulation
  • Spell check
  • Easy HTML tables
  • Include maps from Virtual Earth
  • Automatically syncs changes before re-editing posts

Download the Windows Live Writer 2011 setup program. If you are using Windows XP you will need this Windows XP Version of Windows Live Writer.

Select “Choose the programs you want to install.”

Uncheck everything except for Writer. Click Install. You’ll be prompted to restart your computer once the install completes.

Note: Please be patient while waiting for the install process. It can take several minutes to install Writer.

Once you have restarted, you can find the new program in your Start Menu. Go to All Programs > Windows Live > Windows Live Writer.

When you start Windows Live Writer for the first time, you’ll be prompted to configure the program to connect to your blog.

  • For “What blog service do you use?”, select WordPress and click Next.


  • For “Add a blog account”, enter your WordPress blog address, user name, and password, then click Next.



Finish and Your Are Done

If Windows Live Writer cannot detect your blog settings, a screen titled “Select blog type” will appear.

  • Type of blog that you are using – make sure is selected from the dropdown box.
  • Remote posting web address for your blog – only change blogname to your actual blog name. The URL needs to end in xmlrpc.php.

Once you select your blog type, you’ll be prompted to Download [your] Blog Theme. If your blog is notprivate, click Yes. (This feature will allow you to view your blog post like it’ll look on your blog before publishing.)

The final screen should say “Your blog has been set up.” If you’d like, you may edit the Blog nickname before clicking Finish.

Now, you should see an [untitled] post screen. On the Home tab, your Blog nickname from the previous screen will appear next to the Publish button.

Getting Started With Windows Live Writer

Basic Authoring with Windows Live Writer

How To Blog for SEO Results

If you have your own blog on your company or personal website, or post on others’ blogs, blogging can be a great tool for improving your search engine rank. Google  picks up on new content being added to your website sites, and the more often you add new content, the more often Google will visit you. Especially with WordPress blog sites. Simply throwing up useless blog posts, however, will not do you much good at all. Here are some SEO tips you can use to give results.

google holi logo reaching better rankings Using Your Blog for SEO Purposes

Only Relevant Blog Posts

If you are going to be using a blog post to link to one of your website pages, whether internally or externally, you need to try and write relevant content. If you have a website offering Sydney SEO services, blogging about your neighbours new cute dog won’t do you any good at all. Although there are many benefits that come from Blogging, blogs are for people to actually read. Users don’t want to visit your blog post expecting one thing, and end up with your life story. Keep your blog post within the framework of your industry. Save your musings on other subjects for your journal or personal blog.

Target Your Blog Posts

Following the previous point, try to not make your blog posts a wild fantasy journey that takes you from one magical world to the next. Try to have a central theme or idea to your blog post. Some blogs may take on a kind of free-for-all style, where anything goes and one blog post may just be someone recalling how their day went. This is not the best way to use a blog to increase your SEO rankings. Keep your blog, and blog posts targeted to your industry.

Post Only Unique Content

For heaven’s sake, this should not need to be said. Google clearly does not like duplicate content. Do not copy from Wikipedia, or any other site! Write your own stuff, or you will be penalized. Enough said.

Use the Opportunity for Links in Each Post

Obviously, adding new content to your site is great and Google loves it, but each blog post can be a great opportunity to link to some of your pages internally, or to get a link to your site if you are blogging on someone else’s blog. Do not mistake me, I am not suggesting blogging solely for the purpose of a link. But if you are going to blog, don’t waste a good opportunity to get a good link. This will boost your search engine rankings better than anything.

Clearly, the art of blogging is something that can be abused. But if these few steps are followed, I believe many useless and irrelevant blog posts will be prevente
d from being written.

Sydney Based Search Engine Marketing Services


Not just a Search Engine Optimization Service, but a true Search Engine Marketing Solution.

Search Engine Marketing

The directed marketing of your websites towards producing a natural Google search results, using a range of SEM tricks and tools to deliver results for specific key words.

Website Optimization

The configuration and management of your website to ensure that it is correctly and effectively indexed by Google and other search engines.

AdWords Management

The management of your Google AdWords campaign to ensure that your advertising money delivers that maximum targeted "bang for your buck".

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